Let's make it simple
I'm a product design lead with 10 years of experience turning complex B2B workflows into simple, reliable experiences used by hundreds of thousands of hotels every day. I specialize in data visualization and GenAI-powered experiences, shaping messy requirements into interfaces people actually want to use.
Summarize insights
Customize display
Performance
Visibility
Traveler behavior
Summarized insights
For the next seven days and beyond
Performance overview
Your 2.8% conversion rate beats your competitive set, which averages 2.1%. The challenge? You’re only getting about 1,796 page views, which is 32% below competitors, and your property currently ranks sixth in Las Vegas search results.
Your guest experience score of 78 and offer strength score of 87 are solid, but your property conditions and facilities rating of 3.8/5 needs work, according to recent guest feedback.
Building Expedia's first data visualization design system
Expedia had no standards for data visualization, creating inconsistent experiences that were impossible to maintain at scale. Partnering with a principal engineer, I led the creation of the company's first data visualization design system, enabling teams across the organization to build data-heavy experiences consistently and efficiently.
Redesigning how hoteliers act on their performance, with GenAI-powered coaching
Data was scattered, metrics often contradicted one another, and there was no clear path to action. I led the performance‑experience redesign by first building a data foundation that 180,000 independent hoteliers could trust, then shipping the platform’s first generative‑AI coaching feature to turn that data into action.
Building HEROES, a framework for structured design reviews
Most design reviews are unstructured conversations that default to visual opinions. I created HEROES, a six-lens framework for repeatable design reviews, adopted across multiple teams at Expedia. I'm now turning it into a Claude skill making structured design thinking accessible to anyone without a design team around them.
Helping hoteliers take control of their organic search visibility
Expedia shifted its strategy to reward hotels that deliver exceptional guest experiences, but hoteliers had no way of knowing what that meant in practice. I designed a scoring system that made Expedia's expectations transparent, showing hoteliers where they stood, what drove their visibility, and exactly what to improve. As hoteliers acted on these insights, guest satisfaction increased by 17%.